The intended communication objective for my infographic was to teach the consumer how to style long hair in a hair bun. The graphic needed to represent a basic and straightforward visual representation on how to recreate the look that could be consumed easily. My target audience was those wanting an elegant but easy hairstyle for everyday use that required little to no upkeep.
Initially my colour scheme consisted of green and blue shades but in my final product I used shades of blue and red. I felt like the green overpowered the image a bit and found that by having the main colour as blue made the image feel more calming. I decided to use the red shades because not only did it make it easy to use them for my portraits it also complimented the blue shades quite well. I feel that the shades of red also brought in some elegance to the graphic reflecting my communication objective.
For the composition of the image I used a darker shade of blue to break up the image into three sections and was inspired by another graphic to use a zig-zag pattern to break up the top two sections. I gave the actual tutorial section of my graphic the biggest size and weight as that is my primary focus. The title of my graphic was of next importance as it is what needs to draw the audience in to consume my message and let them know what they’re looking at.
To create my infographic I created vectors of a banner and used the Honey Script font from dafont.com for my title, using a shadow for the text and the arc effect for both the banner and text. For the bows, portraits and equipment required I took photos of objects, drawings and myself re-creating the look, to trace them with the pen tool into vectors and filled them with colour appropriately. The text I used to accompany the portraits was Soft Elegance, also off dafont.com. I decided to use this sans serif, tidy font to make the process easy to read and leave no room for error. I decided to use the Honey Script font in the bottom section detailing what equipment is required to recreate the look as it reinforced the elegance I was wanting to portray within the graphic.
For my A8-sized graphic I decided to only use the completed-look portrait, banner and title, and two bows. I trialed this graphic with the equipment required around the portrait but it felt a bit too overpowering with all the black elements and I didn’t want to take away from the portrait. i used the same colour scheme within this graphic for continuity between my graphics.
Steffmann, D. (2007). Honey script [Font]. Retrieved 17 May, 2015 from http://www.dafont.com/honey-script.font
All other components of my infographic were created in illustrator from photos I personally took.
Since completing my main components that I will use in both of my graphics I decided to fiddle around with the A8 graphic and this is what I’ve come up with so far. I feel like having the equipment in the graphic might be a bit too distracting so I might play around with the graphic without them and see what I like better.
This week I decided to go back over constructivism after touching on it again in class.
Constructivism refers to the eye movement of the viewer and the resulting images constructed by viewing them in this manner.
This theory can work well to direct the viewers attention or guide them through a graphic. The viewers eyes must constantly move through the graphic to focus and consume each part of it.
Constructivism is often used in web pages such as news websites to direct the viewers attention to certain components over others.
Placing the least important aspect of a graphic in the center would not draw in the viewers attention. By placing the aspect with the most weight in the graphic in the center, the viewers eye would be drawn into the image and then subsequently to the other aspects of the image such as title etc.
Composition plays a big part in how coherently your message/graphic is portrayed.
Above is an infographic about how the United Nations System operates. This graphic is incredibly overwhelming with information and can be rather difficult to follow. The viewers eye does not flow through the graphic, it is twisted and turned in every direction to sections that loop between each other. The use of solid and dotted lines/arrows between sections intersect with others frequently and the viewers eye can get lost or distracted between sections. This is an example of a poorly constructed infographic with too much information that does not coherently flow.
This above graphic however effectively uses composition to create a coherent message leads the viewers eye through the graphic to convey the appropriate message. The sections are in a list format that draws the viewers eye left to right then down – as is how text is read in the English language. Sections are uniform in shape and size, one does not detract from the other.